Peter SongFounder & CEO
15 years in supply chain management, B2B commerce and AI-driven operations. Focused on removing the barriers that keep sales, operations and finance working from different numbers.
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The operators
We ran these operations before we automated them.
Operators who spent careers running supply chains, plants and P&Ls, now encoding that judgment into systems that work at machine speed.
Who we are · the asymmetric core
Technology and business-model expertise, without the handoff between them.
xChangeFlow was founded by supply chain operators and data engineers who kept watching the same thing happen: real capital locked up inside systems that never talked to each other, with no one positioned to fix both sides of that problem at once. We built one practice instead of two, because recovering that capital takes technical skill and a P&L-level read on the business in the same room.
Most transformation work fails at the seam. Consulting firms can build the business case but not the pipeline; software vendors can build the pipeline but not a case a CFO will fund. We do both, because a recovery plan nobody can execute and a system nobody asked for are the same failure.
01The Technology
Private data pipelines that read your ERP, WMS and ledgers where they already live, with your data walled off from every other client's.
02The Operating Judgment
Decades running the P&L side: workflows across functions, the return math finance needs to approve a project, and what a technology budget actually has to buy.
03The Speed
From a first data pull to a dollar figure your CFO can act on: days, not quarters.
Why this matters commercially
Stating a recoverable figure in seven days is only credible if the people behind the instrument have seen the failure modes before. The analyzers do not discover that lead-time variance becomes buffer inventory becomes a treasury problem, that chain was known before it was encoded. What the system contributes is speed and coverage across an estate no individual could read manually.
xChangeFlow is not a software tool, and we are not another consultancy. We are an AI-enabled enterprise consultancy: operators who spent careers running supply chains, plants, and P&Ls, and who now encode that judgment into systems that work at machine speed. Our analyzers quantify what is recoverable in days, not quarters; our principals then stand beside your teams to recover it. The Trapped Cash Analyzer™ was merely the first instrument. The practice is the enterprise itself: strategy, business models, revenue engineering, and the cost, margin, and throughput mechanics of operations.
The operators · leadership team
Five principals, named.
Wiqar ChaudryCo-Founder & CPO
Serial entrepreneur and product leader with deep experience architecting enterprise data systems and high-volume transaction networks. Designs how xChangeFlow reads and moves data at scale.
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Lawrence MartelCo-Founder & Head of Acquisitions
25 years of international experience improving corporate profitability and asset performance, including cross-border deals, executive change advisory, and large-scale process alignment.
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Bob HallBusiness Development Executive
A long track record in commercial business development and global client engagement. Leads client sales and the partnerships that come out of it.
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Matt WehrExecutive Client Advisor
A continuous-improvement specialist in lean operations and the Toyota Production System, advising clients on how to execute the recovery once it's found.
LinkedInHow we work · core practice foundations
Three rules we hold to on every engagement, in order.
- 01 // CONVERSIONBusiness case mindset first
We don't track technology metrics or sell a toolset. We work against the numbers your board already tracks: cash released from excess inventory, invoice variance closed, and EBITDA margin defended.
- 02 // VALUE_CHAIN_EXPERIENCEDeep domain experience
We aren't web developers. Our principals ran manufacturing plants, logistics networks and distribution operations for decades before they built software for them.
- 03 // RISK_MITIGATIONNo disruption to your systems
Most transformation projects stall waiting on a months-long system overhaul. We connect through read-only mirrors instead: no production footprint, no downtime, nothing to implement. "Ingest first, clean later" pulls live transaction data on day one, without waiting on IT.
How we partner with executive leadership
Engineered to remove the budget resistance and technical drag that halts most progress.
Zero Production Footprint
We read from mirrors and replicas, never your production systems. Nothing we do can slow down or take down what you're already running.
One Set of Facts
Procurement, warehouse operations and IT are often working from different numbers. We give all three the same figures and the same roadmap, so a decision made in one function doesn't get undone in another.
No Rip and Replace
We don't replace the systems you already run. We add a layer on top that turns old file formats into data your current systems can actually use.
The practice
The first instrument addressed trapped cash. The practice is the enterprise itself: business model and economic design, front-office and revenue engineering, sales and sales operations, and the cost, margin and throughput mechanics of operations from manufacturing through supply chain, logistics, and quote-to-cash.
Talk to the operators, not a sales desk.
Twenty minutes with a principal. No deck. Bring the situation.